GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Franklin Brass generated an average product price of $21.36 across Lowe's, Home Depot, and Amazon during the January to May 2026 period. Lowe's emerged as the dominant retail channel, capturing 50.4% of the brand's revenue share, followed by Home Depot at 34.7% and Amazon at a distant 15.0%. This heavy concentration in home improvement retailers—with Lowe's and Home Depot combining for over 85% of revenue—signals a clear brick-and-mortar-oriented distribution strategy. The brand experienced a modest revenue decline of 2.6% over the March to May 2026 trend period, while average pricing remained relatively stable with only a 0.4% decrease. Despite the slight softening in revenue, Franklin Brass maintains a strong multi-retailer presence anchored by its partnership with Lowe's as its leading sales channel.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 2% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Franklin Brass on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Franklin Brass.
BY REVIEW COUNT
Across 1.2M ratings on 3 retailers, Franklin Brass averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.2M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$15.44
Price
$50K
Revenue
$17.78
Price
$46K
Revenue
$18.88
Price
$35K
Revenue
$60.00
Price
$30K
Revenue
TO FRANKLIN BRASS
