GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Gunnar generated tracked sales across Amazon and Best Buy between January 1 and July 31, 2026, with an average product price of $53.66. Amazon accounted for the majority of revenue at 62.7%, while Best Buy contributed the remaining 37.3%, pointing to a channel mix that leans heavily toward one retail partner. Revenue momentum has been uneven, rising 14.1% in the most recent month but still down 18.3% across the tracked period. Pricing, by contrast, has held remarkably steady, edging up just 0.8% overall and slipping 0.1% month over month to $53.14. Best Buy's assortment spans a wide price band, from the $46.01 Vertex to the $81.18 Barron, suggesting room to shift mix upward without disrupting the brand's stable average price.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Gunnar on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Gunnar.
BY REVENUE
Gunnar sells 63% online and 37% offline. Online runs through 1 channel; offline through 1.
Online
63%
37%
Offline
Online channels
63%
Offline channels
37%
BY REVIEW COUNT
Across 60K ratings on 2 channels, Gunnar averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 60K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$46.01
Price
$41K
Revenue
$55.98
Price
$36K
Revenue
$68.80
Price
$30K
Revenue
$81.18
Price
$18K
Revenue
$49.99
Price
$14K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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