GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across homedepot.com, acehardware.com and Amazon shows Enforcer, a brand of Atlanta-based Zep, Inc., generating steady momentum with revenue up 95.1% over the tracked period. Home Depot accounted for the largest slice of sales at 47.6% of year-to-date revenue, followed by Ace Hardware at 34.0% and Amazon at 17.2%. The most recent month in the timeseries saw revenue climb 30.8% versus the prior month, pointing to accelerating seasonal demand. Average selling price sat at $20.82 for the full period, though the latest monthly figure came in lower at $16.73, a 1.6% dip month over month. Even so, average price is up 7.3% across the measured window, suggesting pricing power has held despite short-term fluctuations in product mix.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 95% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Enforcer on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Enforcer.
BY REVENUE
Enforcer sells 66% online and 34% offline. Online runs through 3 channels; offline through 1.
Online
66%
34%
Offline
Online channels
66%
Offline channels
34%
BY REVIEW COUNT
Across 12K ratings on 3 channels, Enforcer averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 12K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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