Earthgro

Earthgro Market Overview

Earthgro, a brand of The Scotts Miracle-Gro Company (NYSE: SMG), shows a highly concentrated distribution footprint in Grips Intelligence in-store data tracked from January 1 to July 31, 2026, with homedepot.com accounting for 99.1% of year-to-date revenue. The brand's average product price across the period sits at $266.21, though pricing has trended sharply upward, rising 74.8% over the tracked timeframe. That climb pushed the most recent monthly average price to $566.27, even after a 12.4% month-over-month decline. Revenue momentum has moved in the opposite direction, falling 35.8% versus the prior month and 40.8% across the May–July observation window. Taken together, the Grips Intelligence figures suggest Earthgro is trading volume for higher price points within a single dominant retail channel.