GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across homedepot.com and Amazon from January 1 to August 31, 2026, Cub Cadet — a brand ultimately owned by Stanley Black & Decker (NYSE: SWK) — generated 95.6% of its year-to-date revenue through Home Depot, leaving Amazon with just 4.4%. That heavy concentration in a single retail partner makes the brand's performance unusually sensitive to shelf placement and promotional calendars at one account. Revenue momentum has been positive, rising 3.6% month over month and 4.4% across the June–August tracked window. Pricing has moved even faster, with the average selling price up 19.2% over the same period to a recent monthly figure of $469.10, against a year-to-date average of $567.80. The gap between the two channels' assortments is stark: Home Depot's best sellers are big-ticket riding mowers priced from roughly $2,055 to $5,099, while Amazon's top items are sub-$500 replacement parts and accessories.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 23% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Cub Cadet on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Cub Cadet.
BY REVIEW COUNT
Across 327K ratings on 2 channels, Cub Cadet averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 327K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,932.23
Price
$3.89M
Revenue
$2,055.45
Price
$2.39M
Revenue
$3,487.61
Price
$2.11M
Revenue
$5,099.00
Price
$1.99M
Revenue
$5,799.00
Price
$1.26M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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