Cub Cadet

Cub Cadet Market Overview

According to Grips Intelligence in-store data covering January 1 through July 31, 2026 across homedepot.com and Amazon, Cub Cadet — a brand ultimately owned by Stanley Black & Decker (NYSE: SWK) — generated 96.5% of its year-to-date revenue through Home Depot, leaving Amazon with just 3.5%. The brand's average product price across tracked channels stood at $618.55, though monthly pricing has slipped 6.2% overall despite a 22.8% month-over-month jump to $544.26 in the most recent period. Revenue was essentially flat at 0.5% growth versus the prior month, but has declined 30.7% across the tracked window, pointing to seasonal cooling after the spring peak. The channel split is also reflected in assortment mix, with Home Depot anchored by high-ticket items such as the Ultima Z2 60 in. zero-turn model at an average $4,555.41. Amazon, by contrast, skews heavily toward sub-$100 replacement parts and accessories, a dynamic that helps explain the platform's minimal revenue contribution.