Proven Winners

Proven Winners Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across Home Depot, Lowe's and Menards shows Proven Winners — operated in North America by a private company backed by Staple Street Capital alongside the founding Huntington and Smith families — concentrating the vast majority of its sales in a single retailer. Home Depot alone accounts for 71.7% of year-to-date revenue, with Lowe's at 23.2% and Menards trailing at just 3.7%. The brand's average product price sits at $30.44, though pricing has firmed notably, rising 16.4% over the tracked period to $32.00 following a 9.5% month-over-month increase. Revenue, however, has moved in the opposite direction, falling 34.9% month-over-month and 57.0% overall across the May-to-July timeseries window, a pattern consistent with the sharp seasonality of spring retail demand. The divergence between rising prices and contracting revenue suggests volume declines are outpacing any offsetting gains from higher price points.