API

API Market Overview

According to Grips Intelligence in-store data tracked across Amazon from January 1 to July 31, 2026, API — a brand under privately held Mars, Incorporated — generated 99.3% of its year-to-date revenue through that single channel, underscoring a highly concentrated demand base. The brand's average product price stood at $16.85 over the period, with monthly pricing reaching $16.94 in the most recent month, a 1.2% month-over-month increase. Despite that uptick, average price has trended down 4.1% across the May–July 2026 window, suggesting sustained promotional pressure or a shift in mix toward lower-priced items. Revenue followed a similarly mixed path, rising 8.0% in the latest month but finishing 7.5% below where it started the three-month timeseries. Taken together, the data points to a brand stabilizing after a soft spring, with near-total channel reliance remaining the key structural risk to watch.