GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Amazon, acehardware.com, lowes.com, menards.com, and homedepot.com, Luster Leaf's average product price sits at $16.72. Amazon accounts for the largest slice of year-to-date revenue at 47.4%, followed by acehardware.com at 28.5% and lowes.com at 13.9%. Menards.com and homedepot.com round out the mix with 7.8% and 2.4% respectively, leaving the brand heavily concentrated in its top two channels. Momentum has softened in recent months, with revenue falling 18.1% month-over-month and 31.5% across the May–July tracking window. Pricing has moved in the opposite direction, climbing 9.2% over the same period to an average of $18.08, suggesting volume rather than price is driving the revenue decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 32% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Luster Leaf on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Luster Leaf.
BY REVENUE
Luster Leaf sells 64% online and 36% offline. Online runs through 3 channels; offline through 2. Online share has moved from 53% in Mar to 72% in Jul.
Online
64%
36%
Offline
Online channels
64%
Offline channels
36%
BY REVIEW COUNT
Across 151K ratings on 5 channels, Luster Leaf averages 4.1★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.1
/ 5
From 151K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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