GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store and online data from Grips Intelligence, Crocodile Cloth generated the majority of its revenue through Amazon, which accounted for 78.1% of total revenue share between January and April 2026, followed by acehardware.com at 19.9% and homedepot.com at 2.0%. The brand's average product price during this period was $23.36 across all tracked retailers. Notably, Crocodile Cloth experienced a strong 30.1% revenue growth over the analyzed period, signaling increasing consumer demand. Despite this revenue surge, the brand's average price saw a 5.3% decline, suggesting possible promotional activity or competitive pricing adjustments. These insights, sourced from Grips Intelligence, highlight Crocodile Cloth's dominant presence on Amazon while maintaining a growing footprint across major home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 30% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Crocodile Cloth on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Crocodile Cloth.
