GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through July 31, 2026 across Amazon, acehardware.com and homedepot.com, Crocodile Cloth generates the overwhelming majority of its tracked revenue on Amazon at a 78.8% share. Ace Hardware is the clear secondary channel at 19.2%, while Home Depot remains marginal at just 2.0% of year-to-date revenue. Momentum has been positive in the most recent quarter, with revenue up 15.9% month over month and 15.2% overall across the May 1 to July 31, 2026 trend window. That growth has come alongside modest price softening, as the average price slipped 3.1% month over month to $24.04 and declined 2.7% across the period. With a year-to-date average product price of $23.85, the brand appears to be trading a slightly lower price point for accelerating volume in a heavily Amazon-weighted channel mix.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 15% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Crocodile Cloth on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Crocodile Cloth.
BY REVENUE
Crocodile Cloth sells 81% online and 19% offline. Online runs through 2 channels; offline through 1.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 62K ratings on 3 channels, Crocodile Cloth averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 62K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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