GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Ace Hardware, Lowe's, Amazon, and Home Depot from January 1 to July 31, 2026, Blues Hog — a privately held brand led by pitmaster Tim Scheer — shows a heavily concentrated retail footprint. Ace Hardware alone accounts for 70.7% of year-to-date revenue, with Lowe's contributing 21.1% and Amazon and Home Depot together making up under 9%. Momentum has been positive in the most recent quarter, with revenue up 25.1% month over month and 23.3% overall since May 2026. Pricing has firmed alongside that growth, as the average selling price rose 4.1% month over month to $16.06 and gained 5.7% across the tracked period, against a year-to-date average of $15.28. The combination of rising volumes and higher realized prices suggests limited discounting pressure, though the reliance on a single hardware retailer remains the brand's key channel risk.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 23% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Blues Hog on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Blues Hog.
BY REVENUE
Blues Hog sells 29% online and 71% offline. Online runs through 3 channels; offline through 1. Online share has moved from 23% in Mar to 44% in Jul.
Online
29%
71%
Offline
Online channels
29%
Offline channels
71%
BY REVIEW COUNT
Across 27K ratings on 4 channels, Blues Hog averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 27K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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