GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Ace Hardware, Amazon and Home Depot puts Traeger's average product price at $62.94, with the brand operated by Traeger, Inc. (NYSE: COOK). Ace Hardware is by far the dominant channel at 63.9% of year-to-date revenue, ahead of Amazon at 29.9% and Home Depot at just 5.6%. Momentum has weakened over the May–July window, with revenue down 15.3% overall and a steeper 23.6% drop month-over-month. Pricing followed the same path, falling 7.6% across the period and 20.1% in a single month to $62.16. The assortment spans a wide range, from $19.99 entry items to top-tier listings above $1,200, suggesting mix shift is a key driver behind the pricing swings.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Traeger on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Traeger.
BY REVENUE
Traeger sells 36% online and 64% offline. Online runs through 2 channels; offline through 1.
Online
36%
64%
Offline
Online channels
36%
Offline channels
64%
BY REVIEW COUNT
Across 2.6M ratings on 3 channels, Traeger averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 2.6M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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