GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Traeger generated the majority of its revenue through Ace Hardware, which accounted for 61.6% of total revenue share between January and April 2026, followed by Amazon at 33.2% and Home Depot at just 4.6%. The brand's average product price during this period was $52.66, reflecting a strong accessory and consumable mix alongside its higher-priced grill lineup. Notably, Traeger's revenue grew 60.4% over the tracked period, signaling significant momentum heading into the peak grilling season. Average prices also climbed 25.4% over the same window, suggesting a shift toward higher-value purchases or reduced promotional activity. These trends position Traeger as a brand experiencing robust growth across its key retail channels in early 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 60% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 25% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Traeger on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Traeger.
BY REVENUE
