GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Bayou Classic generated an average product price of $83.51 across four major retailers tracked between January and April 2026. Amazon led as the dominant sales channel, capturing 44.1% of Bayou Classic's total revenue share, followed by Ace Hardware at 36.6%, Lowe's at 14.1%, and Home Depot at just 5.1%. Notably, the brand experienced strong momentum with revenue growing 42.1% over the tracked period, signaling increasing consumer demand. Price positioning varied significantly by retailer, with Amazon featuring premium-priced products reaching over $600, while Ace Hardware and Lowe's offered more accessible price points starting under $50. This multi-retailer distribution strategy highlights Bayou Classic's ability to capture diverse consumer segments across both value and premium tiers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 42% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Bayou Classic on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Bayou Classic.
BY REVENUE
