GRIPS CUSTOMERS & RESEARCH PARTNERS
CLR, a brand of family-owned Jelmar, LLC, generated an average product price of $11.53 across tracked offline retail channels between January 1 and July 31, 2026, according to Grips Intelligence data. Amazon dominates the brand's channel mix with a 77.2% revenue share, followed by lowes.com at 20.7% and homedepot.com at just 2.1%. Grips Intelligence data shows revenue has declined 5.0% overall across the tracked period, though the most recent month posted a modest 0.5% month-over-month gain. Pricing has softened alongside volume, with the average price falling 8.3% overall and dropping 10.7% in the latest month to $10.99. That combination of a narrowing price point and heavy Amazon concentration leaves the brand's performance closely tied to a single marketplace.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for CLR on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for CLR.
BY REVENUE
CLR sells 82% online and 18% offline. Online runs through 3 channels; offline through 1.
Online
82%
18%
Offline
Online channels
82%
Offline channels
18%
BY REVIEW COUNT
Across 567K ratings on 3 channels, CLR averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 567K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$6.51
Price
$760K
Revenue
$24.98
Price
$642K
Revenue
$15.61
Price
$245K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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