GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence offline retail data tracked across Amazon, menards.com, acehardware.com and lowes.com from January 1 to July 31, 2026 shows Iron Out maintaining a diversified channel mix rather than relying on a single retailer. Amazon leads with 43.7% of year-to-date revenue, but menards.com is close behind at 34.1%, an unusually high concentration for a specialty home-care brand. Acehardware.com and lowes.com round out the mix at 14.5% and 7.7% respectively. Momentum has been positive in the most recent quarter, with revenue up 9.2% month over month and 9.6% overall since May. Pricing has firmed alongside volume, with the average selling price reaching $10.94 in the latest month, up 2.7% over the period and above the $10.49 year-to-date average.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 10% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Iron Out on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Iron Out.
BY REVENUE
Iron Out sells 50% online and 50% offline. Online runs through 2 channels; offline through 3.
Online
50%
50%
Offline
Online channels
50%
Offline channels
50%
BY REVIEW COUNT
Across 422K ratings on 4 channels, Iron Out averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 422K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$142.47
Price
$27K
Revenue
$124.25
Price
$15K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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