GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026, SIMPLIFY demonstrates a strong multi-retailer presence across homedepot.com, lowes.com, Amazon, and menards.com. Home Depot leads as the brand's top revenue contributor with a commanding 42.7% share, followed closely by Lowe's at 36.0% and Amazon at 19.9%. The brand maintains an accessible average product price of $13.77, positioning it competitively within its retail landscape. SIMPLIFY showed positive momentum during the tracked period, with revenue growing 11.7% overall. This balanced distribution across major home improvement retailers highlights SIMPLIFY's broad market reach and steady growth trajectory.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 12% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for SIMPLIFY on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for SIMPLIFY.
BY REVENUE
$8.84
Price
$92K
Revenue
$16.18
Price
$36K
Revenue
