GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and homedepot.com from January 1 to August 31, 2026 shows Edge, a brand of Edgewell Personal Care (NYSE: EPC), generating 75.4% of year-to-date revenue on Amazon, with homedepot.com contributing the remaining 23.8%. That concentration makes Amazon the decisive channel for the brand's visibility and growth, while Home Depot serves as a meaningful secondary outlet. Revenue climbed 24.2% over the tracked period and continued to build in the most recent month, rising 2.5% month over month. Pricing, meanwhile, held broadly steady at an average of $30.28, down just 1.0% across the period, though the latest month's average of $30.49 marked a sharp 12.7% drop versus the prior month. Taken together, the figures point to volume-led expansion rather than price-driven gains, with recent discounting a factor worth monitoring.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 26% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Edge on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Edge.
BY REVIEW COUNT
Across 516K ratings on 2 channels, Edge averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 516K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$135.70
Price
$82K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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