GRIPS CUSTOMERS & RESEARCH PARTNERS
WORKHORSE, a brand owned by NASDAQ-listed Workhorse Group Inc. (NASDAQ: WKHS), generated an average product price of $248.46 across in-store channels tracked by Grips Intelligence between January 1 and July 31, 2026. Home Depot dominates the brand's distribution footprint with 77.7% of year-to-date revenue share, followed by Amazon at 13.3% and Lowe's at 8.4%. Momentum has softened in recent months, with revenue declining 16.0% month-over-month and falling 30.6% across the May through July timeseries window. Pricing has come under even sharper pressure, with the average selling price dropping 47.4% in a single month to $137.68 and 53.6% over the full period. The combination of steep price erosion and concentrated retail exposure suggests the brand's offline performance is closely tied to promotional dynamics at a single dominant channel partner.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 31% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 54% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for WORKHORSE on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for WORKHORSE.
BY REVIEW COUNT
Across 1.91K ratings on 3 channels, WORKHORSE averages 3.8★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
3.8
/ 5
From 1.91K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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