GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Green Label generated the majority of its revenue through menards.com, commanding an 88.2% revenue share compared to just 11.8% at homedepot.com during the January to April 2026 tracking period. The brand's average product price stood at $3.16, though pricing showed a notable downward trend with a 14.0% decrease over the observed period. Despite the pricing pressure, Green Label demonstrated positive momentum with overall revenue growing 4.6% across the tracked timeframe. This combination of aggressive pricing and revenue growth suggests Green Label is effectively leveraging its dominant position at Menards to drive volume gains across its retail footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 5% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 14% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Green Label on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Green Label.