GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across menards.com and homedepot.com, Green Label — a name Grips links to Diageo (NYSE: DEO) — grew revenue 28.8% over the measured period. Distribution is heavily concentrated, with menards.com contributing 87.9% of year-to-date revenue and homedepot.com the remaining 12.1%. Momentum accelerated late in the period, as the most recent month delivered 23.1% revenue growth versus the prior month. Pricing moved in the opposite direction: the average product price of $2.76 fell to $2.13 in the latest month, a 24.6% month-over-month decline and a 27.5% drop across the tracked window. The combination of rising revenue and falling average price suggests volume-led growth, making price positioning the key variable to watch in the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 29% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 28% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Green Label on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Green Label.
BY REVENUE
Green Label sells 12% online and 88% offline. Online runs through 1 channel; offline through 1.
Online
12%
88%
Offline
Online channels
12%
Offline channels
88%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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