GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Microban generated an average product price of $18.16 across tracked retailers between January and April 2026. Amazon dominates Microban's retail distribution, commanding a striking 94.5% revenue share, with Ace Hardware (3.2%) and Home Depot (2.3%) trailing far behind. The brand experienced a notable 26.5% revenue decline over the tracked period, signaling potential challenges in maintaining sales momentum. Average pricing also saw a modest 1.3% decrease during the same window, suggesting slight downward pressure on product values. These trends across three major retailers point to a highly Amazon-concentrated brand facing a softening demand environment heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 27% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Microban on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Microban.
