GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, lowes.com, acehardware.com, menards.com and homedepot.com from January 1 to August 31, 2026 shows Easy-Off — a brand under Advent International-controlled Essential Home — holding an average product price of $7.78. Amazon dominates the channel mix at 53.1% of year-to-date revenue, more than double the next-largest contributor. Lowe's follows at 18.8%, with acehardware.com close behind at 16.2% and menards.com at 10.6%, while homedepot.com accounts for just 1.1%. Pricing has been the more notable mover, with the average price climbing 13.8% over the tracked period to $8.74, including a 6.1% month-over-month jump. Revenue rose a comparatively modest 4.6% across the same window, despite a 4.7% month-over-month dip, suggesting growth has been driven largely by price rather than volume.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 14% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Easy-Off on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Easy-Off.
BY REVENUE
Easy-Off sells 63% online and 37% offline. Online runs through 3 channels; offline through 3.
Online
63%
37%
Offline
Online channels
63%
Offline channels
37%
BY REVIEW COUNT
Across 408K ratings on 4 channels, Easy-Off averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 408K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
