GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, acehardware.com, lowes.com and menards.com from 1 January to 31 July 2026 shows Brasso generating an average product price of $5.61. Amazon is the clear demand driver, accounting for 51.5% of year-to-date revenue, with acehardware.com contributing a substantial 29.7%. Lowes.com and menards.com round out the mix at 12.1% and 6.4% respectively, leaving the brand heavily reliant on two dominant retail relationships. Momentum has softened, with revenue down 26.0% over the tracked period despite a modest 2.2% month-over-month uptick in the most recent reading. Pricing has followed a similar path, with average price sliding 22.5% to $5.11, suggesting discounting has yet to fully offset the revenue decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 26% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 23% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Brasso on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Brasso.
BY REVENUE
Brasso sells 52% online and 48% offline. Online runs through 1 channel; offline through 3.
Online
52%
48%
Offline
Online channels
52%
Offline channels
48%
BY REVIEW COUNT
Across 132K ratings on 4 channels, Brasso averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 132K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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