Zebra

Zebra Market Overview

According to in-store data from Grips Intelligence, Zebra generated the majority of its revenue through Amazon, which accounted for 83.7% of total revenue share between January and April 2026 across Amazon, Newegg, and Office Depot. The brand's average product price stood at $17.05, though this figure reflects a notable 12.4% increase in average price over the tracked period. Newegg captured 10.0% of Zebra's revenue share, while Office Depot held 5.9%, indicating a highly concentrated retail distribution strategy. Overall, Zebra's revenue grew 6.4% during the reporting period, signaling steady demand momentum heading into mid-2026. The wide price range across retailers — from everyday pen multipacks under $15 to enterprise-grade thermal printers exceeding $5,000 — highlights Zebra's diverse product portfolio spanning both consumer and commercial segments.