Zebra

Zebra Market Overview

According to in-store data from Grips Intelligence, Zebra generated the majority of its revenue through Amazon, which accounted for 84.5% of total revenue share between January and May 2026, followed by Newegg at 9.6% and Office Depot at 5.5%. The brand maintained an average product price of $17.83 across all tracked retailers during this period. Notably, Zebra's product pricing showed an upward trend, with average prices increasing by 3.0% over the observed timeframe. However, the brand experienced a 10.0% decline in overall revenue during the same period, suggesting potential volume softness despite rising prices. The wide price range across retailers — from consumer-oriented pens under $25 at Office Depot to enterprise-grade thermal printers exceeding $5,000 on Newegg — highlights Zebra's diverse product portfolio and multi-channel retail strategy.