Home/Insights/Brands/ZebraProduct Intelligence - 2026 YTD USA

Zebra

500K+

Products Sold, Jan to Jul 2026

1,100+

# Offline Stores

$19.80

Avg. Price

4.7

Avg. Rating

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Zebra Market Overview

According to in-store data from Grips Intelligence covering January 1 through July 31, 2026 across Amazon, Newegg and Office Depot, Zebra — a brand owned by Tokyo-based Zebra Co., Ltd. — recorded an average product price of $19.80 over the period. Distribution is heavily concentrated, with Amazon accounting for 82.5% of year-to-date revenue, followed by Newegg at 11.0% and Office Depot at 6.1%. Revenue has declined 9.5% across the tracked window, though the most recent month showed a 4.7% month-over-month rebound. Pricing has moved in the opposite direction, rising 10.1% overall to a recent monthly average of $21.24, a 2.6% dip from the prior month. The combination of a single dominant channel, softening top-line performance and firmer average prices suggests Zebra's growth is increasingly dependent on price realization rather than unit expansion.

Revenue Share by Channel
Data covers Amazon, Newegg, Office Depot

Zebra's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 9% from May to Jul.

Monthly revenue

Indexed values, 0-100

Zebra's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 10% from May to Jul.

Average price

Absolute values in $

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Zebra's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Zebra on Amazon.

Amazon

Categories by revenue share

Distribution in %

Zebra's channels

REVENUE SHARE

Revenue distribution across tracked channels for Zebra.

Channels by revenue share

Distribution in %

Zebra's online vs offline revenue split

BY REVENUE

Zebra sells 94% online and 6% offline. Online runs through 2 channels; offline through 2.

Revenue by channel

Share of total revenue across all channels

Online

94%

6%

Offline

Online channels

94%

Amazon.com
Newegg.com

Offline channels

6%

Office Depot stores
Menards stores

Zebra's customer ratings

BY REVIEW COUNT

Across 7.5M ratings on 3 channels, Zebra averages 4.7. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.7

/ 5

From 7.5M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Zebra

BY REVENUE

Amazon
Amazon
#1Zebra ZD421 Direct Thermal Desktop Printer 203 dpi Print Width 4-inch USB Ethernet ZD4A042-D01E00EZ

$594.06

Price

$839K

Revenue

#2Zebra Symbol DS2278-SR Wireless 2D/1D Bluetooth Barcode Scanner/Imager, Includes Cradle and Heavy-Duty Shielded 7FT USB Cable (CBA-U21-S07ZAR)

$185.38

Price

$635K

Revenue

#3Zebra Pen Mildliner, Double Ended Highlighter, Broad and Fine Tips, Assorted Colors, 15 Pack

$17.36

Price

$414K

Revenue

#4Zebra ZD411 Printer, Direct Thermal, 203DPI, USB, USB Host, Modular Connectivity Slot, BTLE5, EZPL, ZD4A022-D01M00EZ (Zebra ZD410 Replacement) with Cleaning Cloth

$320.40

Price

$374K

Revenue

#5Zebra Pen F-301 Retractable Ballpoint Pen, Stainless Steel Barrel, Fine Point, 0.7mm, Black Ink, 12-Pack

$22.88

Price

$371K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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