GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, Office Depot, Lowes.com and Newegg from January 1 to July 31, 2026 shows Dymo, a brand owned by Newell Brands Inc. (NASDAQ: NWL), maintaining an average product price of $40.15. Channel concentration is the standout dynamic, with Amazon accounting for 75.7% of year-to-date revenue. Office Depot follows at 16.4%, while Lowes.com (4.2%) and Newegg (3.4%) together contribute less than a tenth of the total. Revenue momentum has been mixed, declining 2.4% across the tracked period even as the most recent month rebounded 7.2% versus the prior month. Pricing has drifted upward by 1.5% overall, though the latest month's average of $40.64 marked a 1.3% dip, suggesting Dymo is balancing modest price gains against renewed promotional pressure.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Dymo on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Dymo.
BY REVENUE
Dymo sells 81% online and 19% offline. Online runs through 3 channels; offline through 3.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 1.4M ratings on 4 channels, Dymo averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 1.4M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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