GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 to July 31, 2026 shows Advantus, the house brand of privately held Advantus Corp., averaging a product price of $23.19 across the five retail channels tracked. Amazon accounts for the largest slice of year-to-date revenue at 40.0%, followed by Office Depot at 31.3% and Newegg at 20.0%, leaving homedepot.com (6.6%) and lowes.com (2.1%) as smaller contributors. Recent momentum has softened, with revenue down 5.8% month over month and 4.2% across the May–July timeseries window. Pricing has followed a similar path, easing 4.1% month over month to $22.21 and declining 7.4% over the same three-month period. The combination of concentrated channel exposure and simultaneous price and revenue erosion suggests promotional pressure rather than a shift in retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Advantus on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Advantus.
BY REVENUE
Advantus sells 69% online and 31% offline. Online runs through 4 channels; offline through 1. Online share has moved from 62% in Mar to 74% in Jul.
Online
69%
31%
Offline
Online channels
69%
Offline channels
31%
BY REVIEW COUNT
Across 517K ratings on 5 channels, Advantus averages 4.2★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.2
/ 5
From 517K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$72.43
Price
$20K
Revenue
$26.49
Price
$10K
Revenue
$24.32
Price
$8.4K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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