GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Amazon and Office Depot, Parker — a brand held by Newell Brands (NASDAQ: NWL) — averaged a product price of $20.22. Amazon accounted for the clear majority of year-to-date revenue at 65.3%, with Office Depot contributing the remaining 34.3%. Revenue declined 15.6% over the tracked period, though the most recent month showed a modest 0.9% month-over-month gain, hinting at stabilization. Pricing softened alongside volume, with the average price slipping 2.4% month-over-month to $19.70 and 3.5% overall across the period. The assortment skews toward lower-priced repeat-purchase items, with several top sellers clustered in the $12.49–$15.93 range, while a handful of higher-ticket listings reach $98.31.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Parker on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Parker.
BY REVENUE
Parker sells 66% online and 34% offline. Online runs through 1 channel; offline through 1.
Online
66%
34%
Offline
Online channels
66%
Offline channels
34%
BY REVIEW COUNT
Across 2.23M ratings on 2 channels, Parker averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 2.23M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$13.02
Price
$182K
Revenue
$98.31
Price
$130K
Revenue
$27.95
Price
$103K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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