GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and Office Depot from January 1 to August 31, 2026 shows Parker, a brand under Newell Brands (NASDAQ: NWL), maintaining an average product price of $20.14. Amazon accounted for the clear majority of year-to-date revenue at 65.1%, while Office Depot contributed the remaining 34.4%. Revenue was broadly flat over the period, edging up 0.5% overall despite a 0.7% month-over-month dip in the most recent month measured. Pricing followed a similar pattern, with the average selling price settling at $19.97 after a 1.3% monthly increase but a 1.1% decline across the full window. The combination of stable demand and a modest overall price rollback suggests Parker is holding share in a mature category rather than pushing aggressive growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Parker on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Parker.
BY REVENUE
Parker sells 65% online and 35% offline. Online runs through 1 channel; offline through 1.
Online
65%
35%
Offline
Online channels
65%
Offline channels
35%
BY REVIEW COUNT
Across 2.1M ratings on 2 channels, Parker averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 2.1M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$13.09
Price
$187K
Revenue
$27.95
Price
$105K
Revenue
$18.52
Price
$40K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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