GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Parker maintained an average product price of $20.69 across tracked retailers from January to May 2026. Amazon dominated Parker's revenue distribution, commanding a 68.0% share, while Office Depot accounted for 31.7% of revenue during the same period. Despite its strong retail presence, Parker experienced an 11.3% overall revenue decline over the tracked period, signaling potential headwinds for the brand. Notably, Parker's average price showed modest resilience, increasing 0.6% overall even as revenues contracted. These trends across Amazon and Office Depot suggest that while Parker sustains pricing power, the brand faces challenges in maintaining sales volume momentum.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Parker on Office Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Parker.
BY REVENUE
Parker sells 63% online and 37% offline. Online runs through 1 channel; offline through 1.
Online
63%
37%
Offline
Online channels
63%
Offline channels
37%
BY REVIEW COUNT
Across 1.91M ratings on 2 channels, Parker averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 1.91M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$39.99
Price
$60K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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