GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Amazon and Office Depot, POSCA — a brand of Tokyo-listed Mitsubishi Pencil Co., Ltd. (TSE: 7976) — commanded an average product price of $27.06. Channel concentration is striking, with Amazon accounting for 94.7% of year-to-date revenue while Office Depot contributed just 5.3%. Momentum has been positive over the May–July timeseries window, with revenue up 8.1% overall and a further 2.0% gain in the most recent month. Pricing has been comparatively flat, rising 1.0% across the period even as the latest monthly average slipped 3.4% to $26.83. Together, the figures point to a brand growing volume through its dominant marketplace channel without relying on price increases.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for POSCA on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for POSCA.
BY REVENUE
POSCA sells 95% online and 5% offline. Online runs through 1 channel; offline through 1.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 786K ratings on 2 channels, POSCA averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 786K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$34.57
Price
$904K
Revenue
$64.99
Price
$698K
Revenue
$20.28
Price
$666K
Revenue
$45.99
Price
$186K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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