GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Amazon and Office Depot shows Cra-Z-Art, a brand of privately held LaRose Industries, concentrating 95.8% of its year-to-date revenue on Amazon, with Office Depot accounting for the remaining 3.6%. Revenue momentum has been strong in the most recent measured window, climbing 36.8% over the May-to-July period, including a 36.7% month-over-month gain. That growth came alongside sharp price compression, as the average selling price fell 23.6% across the same stretch to $5.00, a 12.1% drop versus the prior month. The brand's blended average product price sits at $6.02, well below top-selling items such as its 24-count bulk crayon pack at $28.94 and washable tempera paint bulk pack at $21.99. The combination of rising revenue and falling prices suggests volume-led expansion rather than premium mix gains.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 37% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 24% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Cra-Z-Art on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Cra-Z-Art.
BY REVIEW COUNT
Across 479K ratings on 2 channels, Cra-Z-Art averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 479K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$10.43
Price
$241K
Revenue
$28.94
Price
$205K
Revenue
$21.99
Price
$110K
Revenue
$13.71
Price
$76K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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