Cra-Z-Art

Cra-Z-Art Market Overview

According to in-store data from Grips Intelligence, Cra-Z-Art generated the vast majority of its tracked online revenue through Amazon, which accounted for 98.1% of revenue share between January and April 2026, with Office Depot capturing just 1.4%. The brand's average product price during this period stood at $7.43, though pricing trended downward with a 5.7% overall decrease in average price. Cra-Z-Art's revenue also showed signs of softening, declining 7.8% over the tracked period from February to April 2026. Despite these headwinds, the century-old brand has been actively expanding its U.S. manufacturing footprint and pursuing aggressive acquisition strategies, including three acquisitions within a six-month span. These Grips Intelligence data points suggest Cra-Z-Art may be navigating a period of price compression and revenue pressure across its key retail channels heading into mid-2026.