GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through July 31, 2026 across Amazon and Office Depot, Expo — a brand of Newell Brands (NASDAQ: NWL) — generated 86.1% of its year-to-date revenue on Amazon, with Office Depot accounting for the remaining 13.1%. Revenue momentum has been strong in the most recent tracked window, climbing 48.0% over the May 1 to July 31, 2026 period, including a 38.9% month-over-month gain. That growth came alongside softening prices, as the average selling price fell 14.1% across the same stretch to $11.15, versus a $12.31 average for the full year-to-date period. The combination of rising revenue and declining average price points to volume-led expansion rather than premiumization. The assortment spans a wide price ladder, from roughly $5 entry packs at Office Depot to $32.88 bulk counts on Amazon, giving the brand exposure to both value and high-volume buyers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 48% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 14% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Expo on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Expo.
BY REVENUE
Expo sells 86% online and 14% offline. Online runs through 1 channel; offline through 2.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 3.33M ratings on 2 channels, Expo averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 3.33M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$32.78
Price
$754K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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