GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Pilot maintained an average product price of $13.35 across Amazon, Office Depot, and Newegg from January to May 2026. Amazon dominated Pilot's retail distribution, commanding an overwhelming 84.6% revenue share, while Office Depot accounted for 12.1% and Newegg trailed at 2.3%. The brand experienced a notable revenue decline of 8.5% over the tracked period, alongside a modest 0.7% decrease in average pricing. Despite the downward revenue trend, Pilot's heavy concentration on Amazon suggests the marketplace remains the brand's critical sales channel for maintaining market presence.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Pilot on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Pilot.
BY REVENUE
Pilot sells 86% online and 14% offline. Online runs through 3 channels; offline through 1. Online share has moved from 16% in Jan to 88% in May.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 9.7M ratings on 4 channels, Pilot averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 9.7M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$32.34
Price
$38K
Revenue
$36.58
Price
$33K
Revenue
$31.62
Price
$30K
Revenue
$32.24
Price
$24K
Revenue
$38.15
Price
$7.6K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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