Pilot

Pilot Market Overview

According to Grips Intelligence in-store data spanning January 1 to July 31, 2026 across Amazon, Office Depot, Newegg, and Lowe's, Pilot — a brand of Tokyo-listed Pilot Corporation (TYO: 7846) — carried an average product price of $13.17. Channel concentration is the defining feature of the brand's footprint, with Amazon accounting for 82.8% of tracked revenue, Office Depot at 13.5%, and Newegg and Lowe's together contributing under 4%. Recent momentum has been mixed: revenue rose 8.2% month over month in the most recent period, yet remains down 5.0% across the May–July window. Pricing has drifted lower over the same stretch, with the average selling price easing 3.1% month over month to $12.77 and 4.6% overall. That combination of softer pricing alongside a monthly revenue rebound suggests promotional activity and larger multipack assortments — where per-unit pack prices range from roughly $7.79 to above $45 — are doing much of the work in sustaining volume.