Home/Insights/Brands/TiconderogaProduct Intelligence - 2026 YTD USA

Ticonderoga

700K+

Products Sold, Jan to Jul 2026

750+

# Offline Stores

$8.39

Avg. Price

4.8

Avg. Rating

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Ticonderoga Market Overview

According to Grips Intelligence in-store data covering January 1 through July 31, 2026 across two tracked retail channels, Ticonderoga posted revenue growth of 231.4% over the period, including a 217.3% month-over-month surge in the most recent month. Amazon dominates the brand's channel mix at 90.0% of year-to-date revenue, leaving Office Depot with a 9.9% share. The average product price sits at $8.39, though pricing has trended downward, falling 13.4% across the period to $7.87 and declining 8.1% month over month. That combination of sharply rising revenue against softening average prices points to volume-led growth, likely amplified by seasonal back-to-school demand. The brand sits under the Dixon Ticonderoga Company, a subsidiary of Italy's F.I.L.A. – Fabbrica Italiana Lapis ed Affini S.p.A. (Borsa Italiana: FILA), and its assortment spans entry-level multipacks near $5.47 to bulk configurations above $54.

Revenue Share by Channel
Data covers Amazon, Office Depot

Ticonderoga's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 231% from May to Jul.

Monthly revenue

Indexed values, 0-100

Ticonderoga's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 13% from May to Jul.

Average price

Absolute values in $

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Ticonderoga's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Ticonderoga on Amazon.

Amazon

Categories by revenue share

Distribution in %

Ticonderoga's channels

REVENUE SHARE

Revenue distribution across tracked channels for Ticonderoga.

Channels by revenue share

Distribution in %

Ticonderoga's online vs offline revenue split

BY REVENUE

Ticonderoga sells 90% online and 10% offline. Online runs through 1 channel; offline through 1.

Revenue by channel

Share of total revenue across all channels

Online

90%

10%

Offline

Online channels

90%

Amazon.com

Offline channels

10%

Office Depot stores

Ticonderoga's customer ratings

BY REVIEW COUNT

Across 4.14M ratings on 2 channels, Ticonderoga averages 4.8. Most reviews for the products are in the 4.8–5.0 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.8

/ 5

From 4.14M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Ticonderoga

BY REVENUE

Amazon
Amazon
#1TICONDEROGA Pencils, Wood-Cased, Pre-Sharpened, Graphite #2 HB Soft, Yellow, 30-Pack (X13830)

$6.46

Price

$736K

Revenue

#2Ticonderoga Pencils, Wood-Cased, Pre-Sharpened, #2 HB Soft, Yellow, 72 Count

$14.85

Price

$439K

Revenue

#3Ticonderoga Wood-Cased Pencils, Pre-Sharpened, 2 HB Soft, Pastel Colors, 150 Count

$40.26

Price

$435K

Revenue

#4Ticonderoga Wood-Cased Pencils, Pre-Sharpened, 2 HB Soft, Yellow, 240 Count

$54.66

Price

$426K

Revenue

#5Ticonderoga Wood-Cased Pencils, Unsharpened, #2 HB Soft, Yellow, 96 Count

$18.43

Price

$208K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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