Ticonderoga

Ticonderoga Market Overview

According to in-store data from Grips Intelligence, Ticonderoga generated the vast majority of its revenue through Amazon, which accounted for 90.8% of total revenue share between January and May 2026, with Office Depot capturing the remaining 9.1%. The brand's average product price during this period stood at $8.73, reflecting a 2.0% overall increase in average pricing over the tracked months. Despite this price growth, Ticonderoga experienced a 3.8% decline in total revenue over the same timeframe, suggesting softening demand even as prices edged higher. The brand's heavy concentration on a single retailer for over 90% of its revenue highlights a significant channel dependency that could present both risks and opportunities. These trends point to a brand navigating a challenging market environment with limited retail diversification across the two tracked retailers.