GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across acehardware.com, Amazon and homedepot.com shows Yard Butler, a brand of the privately held Richmond Engineering Company (dba Lewis Lifetime Tools), concentrating the majority of its sales in a single retail relationship. Ace Hardware accounts for 63.1% of year-to-date revenue, well ahead of Amazon at 30.9% and Home Depot at just 5.7%. The average product price sits at $36.96, though pricing has softened over the tracked period, easing 5.6% overall to $35.80 in the latest month. Revenue momentum has been the bigger concern, falling 18.6% month over month and 31.1% across the May through July timeseries window. Home Depot's top listings skew far above the brand average at $155.15 and $151.72, suggesting the channel's small share reflects a narrow, premium-weighted assortment rather than broad distribution.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 31% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Yard Butler on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Yard Butler.
BY REVENUE
Yard Butler sells 37% online and 63% offline. Online runs through 2 channels; offline through 1. Online share has moved from 31% in Mar to 42% in Jul.
Online
37%
63%
Offline
Online channels
37%
Offline channels
63%
BY REVIEW COUNT
Across 95K ratings on 3 channels, Yard Butler averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 95K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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