Wrap-It

Wrap-It Market Overview

According to Grips Intelligence in-store data tracked across Menards, Ace Hardware and Lowe's from January 1 to July 31, 2026, Wrap-It's revenue declined 8.4% over the period, including a 7.1% month-over-month drop in the most recent reading. Distribution is highly concentrated, with menards.com accounting for 58.0% of year-to-date revenue and acehardware.com contributing 39.2%, leaving lowes.com with just 2.8%. Average product price sits at $3.68, up 7.0% across the tracked window, signaling modest pricing gains even as sales volumes softened. That upward trend was interrupted in the latest month, when average price fell 17.4% to $4.49, pointing to promotional activity or a shift toward lower-priced pack sizes. The gap between Menards' sub-$1 entry-price items and Ace Hardware's $9 to $23 assortments underscores how differently the brand is positioned across its two dominant retail partners.