WAGO

WAGO Market Overview

According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Amazon, Menards, Ace Hardware and Home Depot, WAGO's retail footprint is heavily concentrated in a single channel. Amazon alone accounts for 77.8% of year-to-date revenue, with menards.com a distant second at 13.1%, followed by acehardware.com at 6.6% and homedepot.com at just 1.7%. The brand's average product price sits at $19.00, though pricing has trended upward, rising 4.5% over the June–August period to reach $23.20 in the most recent month. That firmer pricing has not translated into top-line growth: revenue fell 4.9% across the same three-month window, including a 6.3% month-over-month decline in the latest period. The combination of rising average prices and softening revenue suggests unit volumes are under pressure, leaving WAGO's performance closely tied to how its dominant Amazon channel performs.