WAGO

WAGO Market Overview

WAGO, a privately held, owner-operated German brand, generated the bulk of its measured US sales through Amazon, which accounted for 71.5% of year-to-date revenue according to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Amazon, menards.com, acehardware.com and homedepot.com. Menards is the clear second channel at 20.8% of revenue, while Ace Hardware (5.3%) and Home Depot (1.8%) remain comparatively minor contributors. Pricing has trended sharply upward, with the average selling price climbing 20.7% over the tracked period to $23.34 in the latest month, well above the $17.25 average across the full year to date. Revenue, however, has moved in the opposite direction, falling 8.2% overall despite a modest 1.3% month-over-month uptick in the most recent period. That divergence suggests higher-priced, larger-count assortments — such as the $25.95 to $37.42 multi-pack listings leading on Amazon — are carrying more of the mix even as unit demand softens.