GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Amazon, Menards, Ace Hardware, and Home Depot, WAGO holds an average product price of $14.45. Amazon dominates as WAGO's leading retail channel, commanding 55.8% of total revenue share, followed by Menards at a notable 38.6%, while Ace Hardware and Home Depot together account for just 5.6%. The brand experienced a 12.7% increase in average price over the tracked period, suggesting a shift toward higher-value product bundles or multi-packs. Despite this pricing momentum, WAGO saw an overall revenue decline of 5.6% during the same window, indicating that rising prices may be tempering purchase volume. These dynamics position WAGO as a premium-leaning brand with a highly concentrated retail footprint worth monitoring in the months ahead.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 6% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 13% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for WAGO on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for WAGO.
BY REVENUE
