GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across five major retailers—Home Depot, Menards, Amazon, Ace Hardware, and Lowe's—Amerelle maintains a strong retail footprint with Home Depot commanding the largest revenue share at 44.8%, closely followed by Menards at 38.1%. Together, these two retailers account for nearly 83% of Amerelle's total tracked revenue, highlighting a heavily concentrated distribution strategy. The brand's average product price sits at an accessible $6.19, though pricing varies significantly by retailer, with Lowe's listing products at notably higher average prices compared to Menards and Amazon. Despite its broad retail presence, Amerelle experienced a 7.5% revenue decline over the tracked period, signaling potential headwinds worth monitoring in the months ahead.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 7% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Amerelle on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Amerelle.
BY REVENUE
