GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Home Depot, Menards, Amazon, Lowe's and Ace Hardware shows Amerelle, a house brand of privately held American Tack & Hardware Co., concentrating the vast majority of its sales in just two retailers. Homedepot.com accounts for 43.5% of year-to-date revenue and menards.com follows closely at 39.7%, together representing more than 83% of the brand's tracked sales. Amazon contributes 7.4%, while lowes.com and acehardware.com trail at 4.8% and 4.6% respectively. The average product price sits at $6.03, though pricing has trended upward, rising 4.7% over the May-to-July window to $6.13 in the latest month. Revenue has moved in the same direction, climbing 8.3% month over month and 7.8% across the three-month period.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Amerelle on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Amerelle.
BY REVENUE
Amerelle sells 56% online and 44% offline. Online runs through 3 channels; offline through 2.
Online
56%
44%
Offline
Online channels
56%
Offline channels
44%
BY REVIEW COUNT
Across 4.7M ratings on 5 channels, Amerelle averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 4.7M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
