i-Socket, a brand of privately held DGC Products, Inc., generated 65.6% of its year-to-date revenue through Menards, according to in-store data tracked by Grips Intelligence from January 1 to July 31, 2026 across Menards, Lowe's, and Ace Hardware. Lowe's accounted for a further 33.2% of sales, leaving Ace Hardware with a marginal 1.2% share and underscoring how concentrated the brand's retail distribution remains. Revenue climbed 8.3% over the May-to-July window, though momentum cooled slightly with a 0.8% month-over-month dip in the most recent period. Average selling price held broadly stable at $48.54 for the year to date, slipping just 0.3% across the three-month timeseries. The most recent month's average price of $50.22 sat above the year-to-date norm despite a 2.4% sequential decline, suggesting pricing power is being tested rather than eroded.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for i-Socket on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for i-Socket.
BY REVENUE
i-Socket sells 33% online and 67% offline. Online runs through 1 channel; offline through 2. Online share has moved from 17% in Mar to 42% in Jul.
Online
33%
67%
Offline
Online channels
33%
Offline channels
67%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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