GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Westcott generated an average product price of $11.25 across tracked retailers from January to May 2026. Amazon dominated Westcott's revenue share at 52.7%, followed by Office Depot at 38.8%, with the two retailers collectively accounting for over 91% of the brand's total revenue. Notably, Westcott's revenue grew 3.5% over the tracked period, signaling steady upward momentum for the brand. The remaining revenue was split between menards.com (4.6%) and Newegg (3.6%), where higher-priced specialty products like photography strobes pushed individual product prices well above the brand average. This retailer concentration highlights Westcott's heavy reliance on Amazon and Office Depot as its primary sales channels in the online marketplace.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Westcott on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Westcott.
BY REVENUE
Westcott sells 52% online and 48% offline. Online runs through 2 channels; offline through 2. Online share has moved from 8% in Jan to 57% in May.
Online
52%
48%
Offline
Online channels
52%
Offline channels
48%
BY REVIEW COUNT
Across 1.48M ratings on 4 channels, Westcott averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.48M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$9.97
Price
$355K
Revenue
$15.30
Price
$250K
Revenue
$59.16
Price
$166K
Revenue
$75.48
Price
$142K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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