GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through July 31, 2026 across Amazon, Office Depot, and Newegg, Paper Mate — a brand under Newell Brands (NASDAQ: NWL) — posted an average product price of $11.52. Channel concentration is pronounced, with Amazon accounting for 82.4% of year-to-date revenue, Office Depot contributing 14.8%, and Newegg trailing at 1.8%. Momentum built sharply over the May–July window, where revenue expanded 54.2% overall and jumped 41.1% in the final month tracked. That growth came without pricing gains, as the average selling price slipped 4.5% month over month to $11.54 and edged down 1.0% across the quarter. The pattern suggests volume-led expansion into the back-to-school period, with assortment breadth skewing higher-priced multi-packs on Newegg versus smaller, lower-ticket packs at Office Depot.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 54% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Paper Mate on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Paper Mate.
BY REVENUE
Paper Mate sells 84% online and 16% offline. Online runs through 2 channels; offline through 3.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 3.62M ratings on 3 channels, Paper Mate averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 3.62M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$22.85
Price
$1.6M
Revenue
$11.55
Price
$1.58M
Revenue
$18.76
Price
$746K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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