GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Office Depot, Ace Hardware, and Lowe's, Sharpie maintains a commanding presence with Amazon alone accounting for 81.7% of the brand's total revenue share. Office Depot follows as a distant second at 14.1%, while Ace Hardware and Lowe's each hold just 1.6% of revenue share. The brand's average product price sits at $11.02, though pricing has seen a 4.1% decline over the tracked period. Despite a modest 2.9% month-over-month revenue uptick in the most recent month, Sharpie's overall revenue has dipped 3.5% across the reporting window. This heavy concentration on a single retail channel presents both a strength in marketplace dominance and a potential vulnerability for the brand's long-term diversification strategy.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Sharpie on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Sharpie.
BY REVENUE
Sharpie sells 78% online and 22% offline. Online runs through 1 channel; offline through 4. Online share has moved from 2% in Jan to 82% in May.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 6.8M ratings on 4 channels, Sharpie averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 6.8M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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