GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Swingline generated the majority of its revenue through Amazon, which accounted for 74.5% of total revenue share from January to May 2026 across Amazon, Office Depot, Newegg, and Lowes.com. Office Depot followed as the second-largest channel at 18.2%, while Newegg and Lowes.com contributed a combined 6.2% of revenue. The brand's average product price during this period stood at $14.17, reflecting an accessible price positioning across its retail footprint. Swingline's revenue showed steady month-over-month growth of 1.6% in the most recent period, signaling consistent demand. Despite a slight 3.1% monthly dip in average pricing, overall average price still trended upward by 0.7% across the full tracking period.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Swingline on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Swingline.
BY REVENUE
Swingline sells 78% online and 22% offline. Online runs through 3 channels; offline through 2. Online share has moved from 16% in Jan to 84% in May.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 1.97M ratings on 5 channels, Swingline averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.97M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$37.99
Price
$592K
Revenue
$19.18
Price
$512K
Revenue
$27.69
Price
$492K
Revenue
$17.19
Price
$433K
Revenue
$25.15
Price
$259K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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