Crayola

Crayola Market Overview

According to Grips Intelligence in-store data tracked across Amazon and Office Depot from January 1 to July 31, 2026, Crayola — operated as a subsidiary of Hallmark Cards — shows heavily concentrated channel performance, with Amazon accounting for 90.8% of year-to-date revenue versus 7.7% at Office Depot. The brand's average product price sits at $13.28 across the tracked period. Momentum turned sharply positive in the May–July window, with revenue up 24.2% month over month and 21.5% overall across the quarter. That growth came alongside aggressive price compression, as the average price fell 17.0% month over month to $11.44 and 22.0% across the timeseries period. The combination suggests volume-led gains driven by discounting rather than price realization, a dynamic worth monitoring as channel dependence on a single marketplace remains near-total.