GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Crayola generated the vast majority of its revenue through Amazon, which accounted for 94.0% of its retailer revenue share between January and May 2026, with Office Depot trailing at 4.9%. The brand's average product price stood at $14.75, reflecting a notable 7.1% overall increase in average price during the tracked period. Revenue also showed positive momentum, growing 3.0% over the same timeframe, suggesting steady consumer demand despite rising prices. With top-selling products on Amazon priced between $13 and $30 and Office Depot offerings ranging up to $30.25, Crayola maintains a broad price spectrum across its retail partners. This combination of strong Amazon dominance, consistent revenue growth, and upward pricing trends positions Crayola as a resilient performer in its category.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Crayola on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Crayola.
BY REVENUE
Crayola sells 92% online and 8% offline. Online runs through 2 channels; offline through 3.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 10M ratings on 3 channels, Crayola averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 10M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$13.24
Price
$2.3M
Revenue
$18.86
Price
$1.49M
Revenue
$14.30
Price
$613K
Revenue
$27.89
Price
$582K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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