Brea Reese

Brea Reese Market Overview

Grips Intelligence in-store data covering January 1 to July 31, 2026 shows Brea Reese, a brand of the privately held Momenta, Inc., generating nearly all of its tracked revenue through a single retail partner, with Office Depot accounting for 97.3% of year-to-date channel share versus just 2.3% at menards.com. The brand's average product price sits at $9.32, positioning it firmly in the value tier of its category. Momentum has been modestly positive, with revenue up 12.7% month over month in the most recent period tracked and 1.4% higher across the May through July window. Pricing has also firmed, with the average selling price rising 2.7% month over month to $9.42 and 3.0% overall across the same three-month stretch. That concentration in one account remains the defining risk and opportunity in the brand's offline footprint, leaving expansion at secondary retailers as the clearest path to diversified growth.