GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Velcro recorded an average product price of $14.14 across five tracked retailers—Newegg, Menards, Home Depot, Lowe's, and Amazon—between January and April 2026. Newegg dominated Velcro's revenue share at 80.1%, far outpacing Menards (8.1%) and Home Depot (6.5%), which rounded out the top three retail channels. The brand experienced a notable 16.6% overall revenue decline during the tracked period, alongside a 6.4% decrease in average product pricing. Among its top-selling products, price points ranged widely from $7.98 for One-Wrap Ties at Home Depot to $43.91 for Sticky Back Hook Tape at Newegg, reflecting a diverse product assortment strategy. These trends suggest Velcro faces pricing pressure and softening demand across its key retail partners heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 17% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Velcro on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Velcro.
BY REVENUE
