Home Zone

Home Zone Market Overview

Grips Intelligence in-store data tracked across Menards, Amazon and Home Depot from January 1 to July 31, 2026 shows Home Zone — a d/b/a of privately held, family-owned Alpha Beaumont LLC — leaning heavily on a single retail partner, with menards.com accounting for 75.1% of year-to-date revenue. Amazon contributes a secondary 18.3%, while homedepot.com rounds out the mix at 6.5%, leaving the brand's performance closely tied to one account's shelf decisions. Average product price sits at $6.41 across the tracked period, though the monthly figure climbed to $23.21 at one point, an 81.1% increase over the timeseries window that began May 1. That pricing shift coincided with sharp volume declines: revenue fell 48.2% month over month and is down 75.2% across the three-month trend. The pattern points to a seasonal assortment cycle, with holiday-linked items giving way to a smaller, higher-priced set of listings as the period progressed.