Xodus Innovations

Xodus Innovations Market Overview

Grips Intelligence in-store data covering 1 January to 31 July 2026 across Lowe's, Amazon, Menards and Home Depot shows Xodus Innovations, a brand of privately held Xodus Innovations, LLC, generating nearly nine-tenths of its year-to-date revenue from just two retailers. Lowe's leads with a 48.5% revenue share, followed by Amazon at 39.5%, while Menards (6.1%) and Home Depot (5.0%) together account for roughly a tenth of sales. Revenue momentum has been strong, expanding 264.9% over the tracked timeseries period and 94.8% in the most recent month alone. Pricing has moved in the same direction, with average selling price up 52.2% over the period to $28.29, despite a 6.4% month-over-month dip. At an overall average product price of $24.85, the brand appears to be trading up its assortment rather than discounting to drive growth.