Magic Seasons

Magic Seasons Market Overview

Magic Seasons generated a nearly even split of in-store revenue between its two tracked retail channels between January 1 and July 31, 2026, with acehardware.com accounting for 51.2% and lowes.com close behind at 48.3%, according to Grips Intelligence brick-and-mortar data. Momentum accelerated sharply in the most recent period, as monthly revenue surged 228.2% month over month and rose 164.7% across the May–July timeseries window. Pricing moved higher alongside volume, with average price climbing 121.2% month over month to $33.56 and up 74.3% over the same stretch. That figure sits well above the brand's $10.48 blended average product price, pointing to a mix shift toward higher-ticket multipack and case-quantity assortments concentrated at Lowe's. The divergence between the two retailers' price architectures — single-unit items near $5 to $10 at Ace Hardware versus cases ranging from roughly $35 to $114 at Lowe's — is the clearest driver of the brand's shifting revenue profile.