Prime Wire and Cable

Prime Wire and Cable Market Overview

According to Grips Intelligence in-store data covering January 1 through July 31, 2026, Prime Wire and Cable's tracked offline sales are entirely concentrated at a single retail channel, with menards.com accounting for 100% of year-to-date revenue. The brand, a subsidiary of Taipei-listed YFC-BonEagle Electric (TPEX: 6220), recorded an average product price of $45.18 across the period. Momentum has been positive overall, with revenue up 9.9% over the May–July timeseries window, though the most recent month saw a 10.2% month-over-month decline. Pricing has trended upward at the same time, rising 3.9% to an average of $47.90, a figure that sits above the year-to-date average. Together, these figures point to a brand growing on higher average selling prices while remaining dependent on one retail partner, leaving performance sensitive to that channel's monthly swings.