GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Prime Wire and Cable generated 100% of its revenue exclusively through Menards during the January–April 2026 tracking period. The brand's average product price stood at $45.53 across its product lineup. Revenue showed solid momentum with 10.0% growth over the tracked period, despite a 14.9% month-over-month dip in the most recent month. Meanwhile, average pricing saw an 8.0% month-over-month increase in the latest period, even as the overall trend reflected a modest 1.5% decline since the start of the tracking window.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 10% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Prime Wire and Cable on Menards.
REVENUE SHARE
Revenue distribution across tracked retailers for Prime Wire and Cable.
BY REVENUE
TO PRIME WIRE AND CABLE