Grips Intelligence in-store data tracked across menards.com and lowes.com from January 1 to July 31, 2026 shows Universal Forest Products, a brand of UFP Industries, Inc. (NASDAQ: UFPI), operating with an average product price of $60.57. Distribution is heavily concentrated, with Menards accounting for 96.4% of year-to-date revenue while Lowe's contributes just 3.0%, leaving the brand's performance closely tied to a single retail partner. Momentum weakened sharply over the May–July window, with revenue falling 43.1% month over month and 40.1% across the tracked period overall. Pricing, by contrast, held firm, ending at $67.45 on average after a marginal 0.1% monthly dip and a 1.9% gain since the start of the trend period. The divergence between resilient pricing and contracting revenue points to volume softness rather than discounting pressure as the primary driver of the decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 40% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Universal Forest Products on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Universal Forest Products.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
TO UNIVERSAL FOREST PRODUCTS