GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026, Universal Forest Products generated the vast majority of its tracked revenue through Menards, which accounted for 98.0% of revenue share, with Lowes capturing just 1.6%. The brand's average product price during this period stood at $54.78, reflecting a 9.1% overall decrease in average pricing over the tracked timeframe. Notably, Universal Forest Products experienced explosive revenue growth of 1,142.4% across the measured period, signaling a significant surge in consumer demand. A single-month revenue jump of 79.8% further underscores the brand's accelerating sales momentum heading into spring 2026. This heavy concentration in a single retailer, combined with rapid topline growth, presents both a strength in channel partnership and a potential diversification opportunity for the brand.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 1142% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 9% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Universal Forest Products on Menards.
REVENUE SHARE
Revenue distribution across tracked retailers for Universal Forest Products.
TO UNIVERSAL FOREST PRODUCTS