Novik

Novik Market Overview

Grips Intelligence in-store data tracking Novik across Menards and Home Depot from January 1 to August 31, 2026 shows a brand that leans heavily on a single retail relationship, with menards.com accounting for 63.0% of year-to-date revenue versus 36.5% at homedepot.com. Novik, a brand of privately held Derby Building Products, carried an average product price of $14.89 across the period, though that figure masks a wide spread between the two channels. Pricing has firmed modestly, rising 1.6% overall and reaching $15.46 in the most recent month tracked, a 1.3% month-over-month increase. Revenue, by contrast, slipped 4.0% across the June to August timeseries window, even as the latest month edged up 0.3%. The divergence between the two retailers is stark at the item level, with Home Depot's top sellers priced between roughly $149 and $225 per box while Menards' best performers cluster around $6 to $32.