Novik

Novik Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across Menards and Home Depot shows Novik, a brand of privately held Derby Building Products, generating steady momentum with revenue up 7.3% over the tracked period. Menards accounts for the majority of brand revenue at 63.2% share, while Home Depot contributes 36.2%, indicating a concentrated two-retailer footprint. Average selling price sits at $14.63 brand-wide, though the most recent month registered $15.26, a 2.2% climb over the period. Monthly momentum has cooled somewhat, with the latest month slipping 4.2% against the prior month despite the positive longer-term trend. The gap between channels is notable, as Menards-listed items cluster in the $6 to $32 range while Home Depot assortments reach $148 to $205, pointing to distinct merchandising strategies at each retailer.