Nuvo Iron

Nuvo Iron Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across menards.com, lowes.com, homedepot.com and Amazon shows Nuvo Iron, a brand of privately held Nuvo Iron Inc., generating nearly half of its year-to-date revenue at Menards (48.7%). Lowe's and Home Depot follow at 25.8% and 22.9% respectively, while Amazon accounts for just 2.7%, underscoring how concentrated the brand's sales remain in big-box home improvement retail. Average product price sits at $19.47 year-to-date, though the most recent month registered $20.26, up 7.4% month over month and 27.9% higher across the tracked period. That pricing momentum has not translated into top-line growth, with revenue slipping 3.7% versus the prior month and 3.5% overall since the start of the May–July timeseries window. The combination of rising average prices and softening revenue suggests unit volumes are contracting even as the brand's mix shifts toward higher-priced items.