GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Lowe's, Amazon, Home Depot and Ace Hardware from January 1 to July 31, 2026 shows Underhill concentrating the bulk of its sales in a single retail partner. Lowe's alone accounted for 59.9% of year-to-date revenue, with Amazon contributing 29.5% and Home Depot and Ace Hardware splitting the remaining 10.6%. Momentum in the most recent measured stretch was pronounced, with revenue up 446.7% month over month and 567.0% across the tracked period. Pricing moved in step, as the average selling price climbed 150.6% to $80.35 in the latest month against a $54.92 period average. That combination of steep price escalation and revenue acceleration points to a shift toward higher-ticket assortments, led at Lowe's by items priced between roughly $88 and $296.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 567% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 151% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Underhill on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Underhill.
BY REVIEW COUNT
Across 33K ratings on 4 channels, Underhill averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 33K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$168.30
Price
$63K
Revenue
$295.90
Price
$40K
Revenue
$88.00
Price
$30K
Revenue
$130.90
Price
$24K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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