GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Underhill generated the majority of its revenue through Amazon, which accounted for 62.2% of total revenue share between January and April 2026, followed by homedepot.com at 23.7%, acehardware.com at 7.7%, and lowes.com at 6.4%. The brand's average product price during this period was $38.45, reflecting a 10.6% overall decrease in average pricing. Underhill experienced impressive revenue growth of 106.8% over the tracked period, signaling strong and accelerating demand. The brand's distribution across four major retailers highlights its broad market presence in the home improvement and general e-commerce space. These insights, powered by Grips Intelligence, underscore Underhill's competitive positioning and rapid growth trajectory heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 107% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 11% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Underhill on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Underhill.
